We are extremely pleased to announce our latest sponsor, the Campaign for Wool. Having the support of this international program is a milestone in the growth of the Festival. It means we are recognized as the primary focus of fibre related activities in that large geographical area of Canada between Toronto and Vancouver. The Campaign is sponsoring the 2018 Fashion Show at the Festival, featuring work from our talented vendors.
The Campaign for Wool is a global endeavor initiated by its patron, His Royal Highness The Prince of Wales, in order to raise awareness amongst consumers about the unique, natural and sustainable benefits offered by wool. The Campaign now operates in 12 different countries across the globe including Canada, France, Australia, Japan and the United States.The Campaign was officially launched in Canada in 2014 by Their Royal Highnesses The Prince of Wales and The Duchess of Cornwall during an event in Pictou, Nova Scotia. Every year since, the Campaign has worked with all levels of the wool value chain (farmers, processors, manufacturers, retailers, designers, etc.) to promote wool in general and Canadian wool in particular. Their activity centres around an annual Canadian Wool Week where media, retail and event partnerships are all leveraged to educate and inform Canadians about the wonders of Wool. The Campaign also supports wool research and other events throughout the year that promote wool as a sustainable and renewable fibre.
Canadian Wool Week 2018 takes place from Nov. 2 – 11 with events in Toronto, Ottawa, Montreal and Vancouver including our signature partnership with The Royal Winter Fair.